Your path to an online business degree from UW-Madison
Transfer with confidence, earn your bachelor’s online through Badger Advantage
Badger Advantage is a guided transfer experience between select technical and community colleges and UW–Madison Online. Stay rooted at your technical or community college while building a clear roadmap toward a fully online bachelor’s degree in business from the University of Wisconsin–Madison. Choose from three Bachelor of Business Administration in Business Administration degrees: Human Resources, Marketing or Management.
Designed around your job, family and busy life, Badger Advantage provides dedicated support every step of the way. You can expect:
Building your Badger community
Before you enroll, you’ll get access to UW–Madison Online events and resources and join the talented, welcoming Badger community.
Zero guesswork
Know exactly which classes count from day one. Course-by-course mapping prevents credit loss and saves you time and money.
Coordinated guidance
Your community or technical college advisor and a dedicated UW–Madison advisor work together for you, creating a seamless, supportive team.
UW-Madison diploma
Earn a world-class bachelor’s degree taught by the same faculty that teach on campus — carrying no “online” designation.
Ready to be a #BusinessBadger?
Follow these steps to earn your bachelor’s degree through the prestigious Wisconsin School of Business:
Connect
First, submit a request for information. Then, meet with your technical or community college advisor to develop a two-year plan. You’ll also connect with the UW–Madison Online transfer advisor to plan your bachelor’s degree path.
Engage
Next, your advisors will help you join the Badger community via virtual events and gain access to other resources. You’ll remain connected with your technical or community college.
Earn
When the time comes to transfer, apply to UW–Madison Online with the help of your advisors. You’ll graduate with your associate degree, enroll with UW–Madison Online and begin your bachelor’s degree journey. With pride, you’ll graduate as a Badger.
Take the first step towards completing your bachelor’s degree with UW-Madison Online
“The Wisconsin School of Business is well-known in the business world. Badgers are highly respected, especially in the business world. If you look at some of the statistics, the number of CEOs that have come out of Madison, they tell you that if that’s what you want, this is the school for you. UW–Madison has always attracted me, and being from here, it’s kind of awesome to officially say I’m a Badger.”
-Dan Barry, UW-Madison Online student, class of 2025
Gain skills and understanding to attract, motivate and develop the right employees to set organizations up for success. You’ll learn to analyze compensation strategies, staffing techniques, labor and employment relations challenges, negotiation tactics and develop work systems that improve employee performance.
Spring 2027
Application (Start 1): 12/01/26 Materials due (Start 1): 12/15/26 Application (Start 2): 02/01/27 Materials due (Start 2): 02/15/27
Tuition
Resident & nonresident: $500 per credit
No segregated fees, but other fees may apply.
Credits
120 undergraduate credits
Modality
Online
Learn the communication, collaboration and planning skills you’ll need to succeed in any leadership role. You’ll learn to develop performance-maximizing team structures and systems as well as diagnose and resolve problems, so you’re able to maximize your organization’s competitive edge and ensure its long-term success.
Spring 2027
Application (Start 1): 12/01/26 Materials due (Start 1): 12/15/26 Application (Start 2): 02/01/27 Materials due (Start 2): 02/15/27
Tuition
Resident & nonresident:
$500 per credit
No segregated fees, but other fees may apply.
Credits
120 undergraduate credits
Modality
Online
Increase your ability to collaborate with a team and create successful marketing plans that address your industry’s needs. You’ll also learn to place, distribute, price and promote products and services; analyze market segments; leverage relevant sources and apply analytical rigor to decision making.
Spring 2027
Application (Start 1): 12/01/26 Materials due (Start 1): 12/15/26 Application (Start 2): 02/01/27 Materials due (Start 2): 02/15/27
Tuition
Resident/nonresident:
$500 per credit
No segregated fees, but other fees may apply.
Credits
120 undergraduate credits
Modality
Online