Bachelor of Business Administration in Business Administration: Marketing
Is this program right for you?
The online BBA in Business Administration: Marketing is a flexible option that equips you with the skills and knowledge to successfully market products and services — and meet employer needs.
This degree provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning.
Graduates of this program pursue a variety of careers, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting and supply chain management.
- If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you.
- Through this program, you will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to support marketing and apply analytical rigor to decisions.
- Marketing is a diverse and growing field that involves in-demand skills desired by top employers, large and small. Successful marketers will be analytical, creative and know how to leverage technology.
Education that works for you
All courses are online so you can learn from anywhere in the world. Most courses have assignment deadlines, exams, quizzes and discussions throughout the term. Peer and instructor interaction varies based on the course, and discussion and engagement in the digital learning environment is encouraged. The program is designed for part-time students with multiple start dates and 8-week course formats so you can keep career and family commitments.
Program type
Bachelor's degree
Degree awarded
Bachelor of Business Administration in Business Administration: Marketing
Commitment
2+ years, varies based on transferable credits
Tuition
Resident/nonresident:
$500 per credit
No segregated fees, but other fees may apply.
Format
Online
Credits
120 undergraduate credits
Offered by
Supports F-1 Visa
Application deadlines
Fall 2026
- Application deadline for start 1: July 15, 2026
- Application deadline for start 2: September 15, 2026
Spring 2027
- Application (Start 1): December 1, 2026
- Materials due (Start 1): December 15, 2026
- Application (Start 2): February 1, 2027
- Materials due (Start 2): February 15, 2027
Summer 2027
- Application : May 1, 2027
- Materials due: May 15, 2027
Joey Nicgorski BBA in Business Administration: Marketing BBA, 2025Finishing my bachelor’s degree was the final puzzle piece to complete my journey of advancing roles at my job. I had exhausted every other avenue of trying to climb the corporate ladder with experience and expertise. I needed to show the world I could set a challenging goal and see it through to completion.
I wanted the very best education that my region offered. The instruction I have received at the Wisconsin School of Business has far surpassed my greatest expectations of what a challenging yet rewarding learning experience can offer.
Innovating business education since 1900, the Wisconsin School of Business has built a legacy of leadership. Join 46,000+ high-achieving alumni as you reach your career goals.
Admission information
Program requirements
To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.
In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.
Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school.
Join a program that will launch your career
Best public undergraduate business program
— U.S. News & World Report, 2026
Wisconsin Business School alumni worldwide
Best public university
— U.S. News & World Report, 2026
What you’ll learn
In addition to the required courses for the marketing major listed here, all students will build a strong business foundation by fulfilling business preparatory, core and breadth requirements in finance, accounting, management, business law, risk management and data analysis.
*All students are also required to fulfill university-wide general education and pre-business requirements, as well as a minimum of 120 credits to ensure all graduates acquire the essential core of an undergraduate education.
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- +6 Additional marketing electives
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