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Business Administration–Marketing BBA

Bachelor of Administration in Business Administration–Marketing

a group of businesspeople having a meeting in a modern office

The online BBA in Business Administration–Marketing is a flexible option that equips you with the skills and knowledge to successfully market products and services — and meet employer needs.


Is this program right for you?

If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm. Successful marketers will be analytical, creative and know how to leverage technology.

The Business Administration–Marketing program provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning. You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.

Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.

Is this program right for you?

If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm. Successful marketers will be analytical, creative and know how to leverage technology.

The Business Administration–Marketing program provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning. You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.

Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.

Admissions requirements

To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.

In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.

Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school.

Connect with us

UW–Madison Online Q&A

July 06
6:30-7:30 p.m.
Join an enrollment coach to get your questions answered and receive advice and best practices to help you continue your educational journey. Registration is not required.
Join Zoom Session

UW–Madison Online Q&A

July 11
8-11 a.m.
Join an enrollment coach to get your questions answered and receive advice and best practices to help you continue your educational journey. Registration is not required.
Join Zoom Session

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Program highlights

  • The University of Wisconsin–Madison is ranked #9 in the U.S. for undergraduate marketing programs by U.S.News & World Report, 2021.
  • Top employers, from Fortune 500 companies to entrepreneurial firms, turn to the Wisconsin School of Business (WSB) to recruit, hire and promote business leaders. The WSB maintains more than 600 corporate partners throughout the nation and across the world.
  • More than 40,000 strong and growing each year, the Wisconsin Business Alumni community is a connection to business professionals across the globe. You’ll join a community known for dynamic leadership, innovative solutions and excellence.

The University of Wisconsin-Madison is ranked #7 in public undergraduate business programs by U.S. News & World Report, 2021.

How you'll learn

All courses are online so you can learn from anywhere in the world. Most courses have assignment deadlines, exams, quizzes and discussions throughout the term. Peer and instructor interaction varies based on the course, and discussion and engagement in the digital learning environment is encouraged. The program is designed for part-time students with multiple start dates and 8-week course formats so you can keep career and family commitments.

Sample curriculum

Business Preparatory Requirements

  • Personal and Professional Foundations in Business
  • Workplace Writing and Communication
  • Principles of Macroeconomics
  • Introductory Financial Accounting
  • Introductory Managerial Accounting
  • Business Analytics I
  • Business Analytics II

Business Core and Breadth Requirements

  • Introduction to Finance
  • Marketing Management
  • Managing Organizations
  • Operations Management
  • Business Law
  • Principles of Risk Management

Marketing Major Requirements

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Marketing in the Digital Age
  • Fundamentals of Supply Chain Management
  • Strategic Pricing

The courses above are required for the Bachelor of Business Administration in Business Administration–Marketing. In addition to required courses for the major, all students are required to fulfill a minimum set of general education and breadth requirements as well as a minimum of 120 total credits to ensure that every graduate acquires the essential core of an undergraduate education. Students will also be required to satisfy four pre-business courses including Introduction to Speech Composition, Principles of Economics, Introduction to Psychology and Calculus.

Ready to learn more about Business Administration–Marketing BBA?
View the UW-Madison Guide

Stay in touch

 

Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how this program can fit into your life
  • Learn more about credit transfers
  • Get help with your application
  • Discuss financial aid options

We’re here for you.

Email a coach